B2B Companies looking to expand their appeal to Canadian wholesalers can face a few challenges, one such challenge being that wholesalers increasingly want elevated customer service that is more closely related to the B2C industry. However, there is no need to worry. Keeping these seven tips in mind when looking to appeal to wholesale distributors in Canada can be a helpful place to start.
Good Deals
One tip is to entice wholesalers on your wholesale suppliers directory with discounts or deals. When customers are rewarded with the chance to save some money on, say, a bulk order with your company, it can be much more appealing! It can also help foster loyalty to your brand and can help you stand out from other companies.
Appealing Pitches
A second tip to keep in mind is the importance of understanding what appeals to and can help motivate, retailers. Many retailers, for example, will appreciate being rewarded with incentives when making great sales numbers, or providing referrals to your company.
Make Things Easier
The third tip for appealing more to Canadian wholesale suppliers is especially evergreen. Never underestimate how much more attractive it is to potential buyers to be able to work with a company who makes the overall process easier. If potential buyers find navigating your website and ordering process easier than when working with other companies, that can be a huge plus for them. Overall, most people simply respond better to an easy and well thought out order process, and this could even make or break whether you make a sale or not!
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