As most everyone knows by now, the face of lead generation changed drastically in March of last year. The trend going into 2021, has been companies finding new ways to generate leads now that in person events have been cancelled or postponed at a rate never seen before. The good news is that virtual lead generation has stepped up to help companies deal with a changing marketplace. Online resources, like a good quality Canada business database, can greatly improve online lead generation.
The first thing that can often be improved on, is the way brands approach virtual events. With a surveyed 76% of virtual event hosts reporting that at least some level of efficacy was achieved through the event, many brands could do to improve their virtual event presence! The best tip for engaging new potential leads at virtual events? Invest in some sort of virtual speaking event. A virtual presentation from your company will generate hot, rather than cold, leads. This is because those coming to your session are doing so because they are actively interested in your brand and product. This can help generate some great qualified leads. Plus, improving virtual events strategies now should still be applicable in the future! A survey done by Conde Nast reported that 90% of those surveyed would be open to virtual events, even in a future where live events were back on.
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